Wheat

Wheat is children’s clothing made to be lived and played in. Wheat is known for our strong Scandinavian design traditions, unique hand-drawn signature prints as well as creating designs that focuses on quality and comfort. The heart of Wheat has always been the children. Each design is therefore carefully tailored and well fitted to the various needs of children and offers a perfect fit that ensures the child’s freedom of movement. We see it as an honor to design clothing with the children in focus. Children should have the freedom to move and play comfortably in durable materials that can last all their adventures.

Danish design 

Wheat was founded in Denmark in 2002 and has since become an international brand that is one of the most popular in Scandinavia. Wheat stands out with our unique hand-drawn signature prints, which are represented in all our collections. Every season, our in-house designers take notes from the children’s needs and their surroundings to create clothing that is both practical and tells a story. To ensure that our clothing last season after season, it is important for us to keep the designs timeless and choose high quality materials that make long-lasting clothing.

Responsibility 

But beyond creating our collections, Wheat is dedicated to minimizing our negative impact on the planet and we work towards being even more responsible with our production and designs. We want to create responsible products in responsible materials with the product’s entire life circle in mind. 

One of our focus areas is to support the notion of long-lasting clothes, which can be passed on from child to child. We want to help you take great care of your child’s clothes and show how you can make small repairs to make it last longer. We are therefore in the process of creating a space, where you can find various guides and information on how to care and repair to extend the lifetime of your child's clothes for as long as possible.       

Materials 

The materials we use for our products are chosen based on what fits the product’s design and function the best – and to make sure that we reduce the product’s carbon footprint as much as possible. This means prioritizing natural, organic and recycled materials in our collections.  

We always get certificates on our organic and recycled fabrics from our suppliers to ensure that the materials used in our products are in fact that. It is important for us to only use materials that makes sense for our products and costumers. The primary material used in Wheat’s main collection is cotton, and we have over a longer period worked on converting from conventional cotton to organic cotton. 

Based in Denmark 

Wheat’s Headquarters is based in Gentofte (Denmark), where we have created an inspiring environment for the Wheat-family to grow. When renovating our new office space, it was important for us to focus on using recycled materials and we are currently working towards creating an office that is carbon neutral. The Wheat HQ is now up and running with solar panels on the roof and a fitness center for all the employees.